Keyword Research Part 1 Exploring The Market

In the previous articles we looked at ways to choose your niche and products to promote. Now we want to learn the lay of the land. As a side note, there is no real set order to do take these steps in. Just remember you do need to take them. Research, even if it is boring at times, is one of the corner stones of good marketing. If you ignore it you’ll be out in the wilderness with out a map so to speak.

Ok now what we need to do is gather up a list of around 3-5000 keywords for out current niche. I know it sounds like alot but once you get the system down its not that hard. There is software available for to speed this process up but for now I’m going to go through the free ways to find our keywords.

Go to https://adwords.google.com/keywordtool

In order to get the most out of this free tool its best to sign up for a free Adwords account. You’ll be able to get 800 keywords at a time after you’ve signed in.

Next I want you to think up 4 or 5 main keyphrases that define your niche. These will act as our “seed” keywords that we’ll use to map out the related search terms. For example in the diet/weight loss niche we might have the seed keywords “fat loss”, “lose weight”, “get slim”,”lose pounds”, “slim down fast” etc.

Now make sure you uncheck the Location filter so that it says “Location: All”. You’re also going to want to uncheck the broad box under match types and check the box that marked “Phrase”.

This will ensure that the search amounts displayed are the most accurate.

Ok so paste in one of your seed keywords. Then select all the check boxes and export the results into a spreadsheet. Go ahead and do that for each of your seed keywords. You can put them into separate worksheets or merge them all into one sheet it doesn’t matter too much.

Next we need to sort the spreadsheet data by Global Monthly searches. After doing this you’ll be able to gauge where the peaks and troughs of your monthly traffic will come from. Pretty cool right?

Here is how it breaks down:

1) Our Perfect World Keywords. These are keywords that have a search volume of 5000+ searches. These are generally really hard to rank for but worth trying to go for a few anyway.

2) Our Realistic Keywords. These keywords have a serach volume of 2,500 – 5,000 monthly searches. Totally with in our range but will require a bit of work to rank them.

3) Easy Keywords. Any thing that has around 1000 monthly searches. These are sometimes called the “low hanging fruit”. Get enough of these on your site and you’ll have a nice little traffic flow.

Well that just about wraps things up for this little tutorial. Stay tuned for the next article where I discuss how to narrow down the results even further and we’ll get into defining what people type into Google when are in the mode to buy. Which if you haven’t quessed is the best time to sell them stuff.

If you enjoyed this Internet Marketing Tutorial please use the box below and let me know your thoughts.

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5 Tips For Profitable Niche Selection

In the last Internet Marketing Tutorial we discussed some simple methods to help you select a niche and jump into the world of online marketing. In this article we will be taking that one step further and investigating some niche selection methods that are proven to be making money.

Profitable Niche Selection Tip 1 – Dummies.com

Now we’ve all heard of the “For Dummies” books. If you haven’t then they are basically a collection of “How to” books that aim to help the complete beginner get started in their chosen subject. For example “Ipad for Dummies” has everything you need to get to know about your shiny new Ipad.

So how will this help me find a profitable niche?

Well the “For Dummies” publishers are no dummies (pardon the pun) and they have spent thousands of dollars performing market research to seek out and only print books on the most profitable niches. You can safely bet that if there’s a Dummies book on a particular subject then their will be a hungry audience wanting to purchase those books.

So I want you to take your list of niches you brainstormed and head over to Dummies.com.  Simply enter your niche into the search box in the header. Now you need to make sure there are actual books published in this niche not just articles. Let me say that again. There MUST be actual “For Dummies” books published and available for sale in the niche. If the search returns zero results delete the niche and move on.

Profitable Niche Selection Tip 2 – Clickbank.com

For those who haven’t heard Clickbank.com is the No.1 online marketplace for digital products. There are thousands of products in their marketplace with more being added everyday.

How do I sort the good from the bad products?

This is a common question especially to those who are new to the internet marketing world. There are many different theories revolving around clickbank product selection but what I find works best for me is to look at the Gravity of the product.

What the heck is Gravity?

Well basically every time a vendor sells a product through Clickbank.com they are assigned a point value. This averages out and we get displayed the Gravity score.

Look for products with attractive sales pages that are not to over the top (ie if you want to buy the product after reading them its a good indicator)  and that have a Gravity of around 50 – 150.

Why I look for products that have this particular gravity is to avoid the “Product launch syndrome”. What I mean by this is that some of the larger vendors organize massive product launches where they get loads of affiliates to sell their products and in the first couple of months they see massive sales. Then if their product doesn’t live up the hype they will get loads of refund requests and sales will plummet.

So the rule here is avoid the products with really high Gravity and go with the products that have an average gravity with a nice sales page.

Profitable Niche Selection Tip 3 – Niche Forums

Now you might be saying to yourself “what is a niche forum?” Well its just my way of defining a forum that is specifically targeting a particular niche. The general rule of thumb here is if there is an active forum or community built around a niche then there is a good chance there is a hungry crowd of buyers.

Note that I mentioned “an ACTIVE forum”. Its no good for their to be a bunch of forums in a particular niche if there is no one actively making posts and discussing topics. If you find a bunch of empty forums in your niche then you can consider the niche dead.

So how do I find these niche forums?

Just go to Google.com and type in your niche and the word forum. For example if our niche is Ipad. We would go to Google.com and type in the search “Ipad forum” (without the quotes).

Another method that works quite well if your niche has more than one word. Is to enclose the niche part with quotes and then add a +forum to the end.  For example, say my niche was “knitting patterns” I would type into Google’s search box “knitting patterns”+forum. Note that there are no spaces between the + symbol and the quotes.

Profitable Niche Selection Tip 4 – Google Adwords

Now most people know that Google is all about the ads these days. Just for the sake of those of you who don’t know about this. Take a good look at the right side of the screen and sometimes the highlighted top three links. You’ll see the words “Sponsored Links”.

What this means is that people are paying a fee to secure their position in the list of sponsored links. The average rate per click for those listings is around 1-2 dollars per click. However if there are a lot of competing sites then the clicks can be as high as 20 dollars per click!

So the rule here is, the larger the list of sponsored links the larger the market. If your niche search reveals zero ads then its probably not a good niche to get into as their may not be any products to promote.

Having said that if you find a niche that meets some of the previous criteria and has no sponsored links in Google. You might like to consider creating a product yourself.

Profitable Niche Selection Tip 5 – Using Software Tools

Here I’m going to show the shortcut that the pros take. They use software which speeds up the process and helps them expand their brains to find niches they may not have even thought of. There are a number of tools out but I’m just going to show you my two favorites.

Market Samurai
This is a huge tool that will aims to assist you in every step of your online marketing business. The main features it covers is Keyword generation, Keyword analysis, SEO Competition, Keyword rank tracking, Site monetization and much more. The only caveat is that it has quite a steep learning curve. However they provide a good number of tutorials to combat this issue.

Brad Callens Niche Finder
This tool provides the opposite solution to Market Samurai. It aims to only deliver what you need to find a niche to delve into. They claim to use a “proprietary algorithm” to let you know whether a niche is easy or hard to rank for. What this tool fails to take into account is product selection. Aside from that its really simple to use and great start for people new to online marketing.

So there you have it five tried and tested methods to start you off on the path to internet marketing success. If you feel I left out a method please feel free to comment below.

I really hope you enjoyed this article and come back as I will be adding many more internet marketing tutorials.

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Simple niche selection

In this Internet Marketing Tutorial we are going to cover some ways to select a niche that you will be promoting. I hope you enjoy the article and please feel free to comment and let me know of your favorite methods for selecting new niches.

Niche selection is one of the first and among the most important steps in making online success. My last article detected how Proper Mindset was the primary step to making success while making cash from home, therefore this text could be a natural follow-up in the method.

For marketers that are new to fixing a web site or blog, niche selection is probably the one issue that causes them the most bother. Marketers know they wish to own an on-line business, however simply do not know where to start. Keeping it simple is the key to the present dilemma.

The easiest manner to get started with niche choice is to create an inventory of at least 50 things you like to try to to, know how to do, or recognize a little something regarding.

Below may be a list of examples. You’ll find that after you start creating the list, all sorts of niche choice ideas start coming to mind.

1. Flying radio control planes
2. Fishing
3. Soap making
4. Accounting
5. Cooking low carb meals
6. Cancer survivor
7. Golfing
8. Acne
9. Bad breath remedies

As you’ll be able to see there are quite a number of potentials from the nine concepts listed above.

If you write a list of fifty things you recognize, you will most likely realize your niche choice is in there somewhere. Maybe you will find more than one niche you prefer, for an additional website, further down the road. Most people making cash online finish up with a lot of websites.

Once you get your 50 or additional ideas listed, take them separately and write down the various things you recognize, love, or get pleasure from about those subjects. By the time you get through with this you’ll find yourself getting quite excited about some of the themes.

This is exactly what you wish!

If you’re excited about what you’ll be able to share on these subjects then you may be in a position to write down great content and deliver awesome value to your audience.

You do not have to know everything about your niche selection, you’ll be able to learn additional things as you go while sharing and teaching others. Obtaining knowledge in something you love can build your work into an enjoyable pastime. In addition to something you can create money with.

Most niches have products or services that you’ll make cash with.

However, if you’re inquisitive about something and it’s a niche that doesn’t have a product you wish to sell, you’ll always create your own product(s) or place Adsense ads on your website to monetize it.

By using the method above you may discover that what you’ve got chosen as a sensible place to start out – presumably something that you recognize concerning – your profession, a hobby or an interest you have…fits into the “Big three” of Internet Marketing.

The “Big 3″ are the most markets or ideas that you ought to keep in mind when choosing your niche. The reason for this can be in all probability ninety eight-ninety nine percent of a distinct segment in one of those markets can grow to be a gradual life-long passive income for you.

In case you are wondering, the “Big three” are:

1) Health – ladies’s health, men’s health, diets, alternative medicines etc

2) Wealth – creating money online, investments, debt management etc

3) Happiness or Lifestyle – love & romance, golf, extreme sports, hobbies etc

Don’t worry about selecting an incorrect niche. Virtually any niche choice can be became a money-maker. For example, if you love horses, start a blog regarding horses and the way to require care of them.

You’ll be able to sell equine product or books on horses as your ongoing monetization. If you think about it like that almost any subject usually has either products, books, or courses that may be used for affiliate sales.

Do not let worry stop you from starting. In the worst case scenario (that can in all probability not happen)  is that you spent $10 bucks on a website name that didn’t work out. Getting started isn’t expensive and everything you are doing simply puts you in an exceedingly higher position.

I hope you enjoyed this Internet Marketing Tutorial. Now take the next step and do your homework and build a niche selection that will get you started today!

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Welcome to Internet Marketing Tutorials

Hi and welcome to internet marketing tutorials! Over the next few weeks I’ll be presenting some of the best internet marketing methods I have discovered. I’ll be discussing such topics as:

  • Making money with free reports
  • Hyper productivity techniques
  • Building sites for quick cash
  • Making money without a product
  • Creating wealth through email list building
  • Grassroots marketing 2.0
  • An much more…

So please stay tuned for many more compelling Internet Marketing Tutorials.

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